Offer Tracking Settings

Offer Conversion Pixel/Postback URL

This is often considered the most important piece of any offer, as it is used to fire any offer conversions when a user has reached the conversion page and the payout is awarded for the affiliate. Your offer has either an Iframe pixel, image pixel, or a server postback URL.

To access the pixel/postback for your offer, go to the offer page, and click ‘Tracking’ in the Details section at the top left. This will take you to a page where the main offer pixel is located:

With this pixel (or postback if that is set for the offer) you can track conversions for this offer by placing this code on the advertiser’s conversion page.

This article won’t go into the details of how affiliate tracking works, we actually have an entire section of our Help Center devoted to that:

Read more about Conversion Tracking →

Offer Goals

If your offer is looking to track more than one conversion point in the offer, like a lead-gen form and then the sale of a product, then you can use Offer Goals to set multiple points to track conversions with the same session.

To enable this feature, go to the Payout section of an offer, and click ‘Edit’. Down at the bottom of the page, there is a setting called ‘Multiple Conversion Goals’ that you want to set to enabled. You have the option to give the main offer pixel/postback a name, if left blank the pixel will appear as ‘Default’ in the list of goals:

Now you can add additional Offer Goals to the offer and set the appropriate payout + revenue for each goal. Click here on how to setup Offer Goals:

Offer Goals →

Tracking Settings

In your offer page you will notice on the lower right there is a section called ‘Tracking’ that contains the option selected for a number of settings:

This panel hosts the different tracking settings for the offer. Some of these settings are enabled at the network level, and can be enabled or disabled here at the offer level, while others are available on all offers but can also be enabled or disabled. To view all the options, click ‘Edit’ at the top right of the panel.

Tracking Domain: This option lets you select what tracking domain you want your affiliate tracking links and offer pixels/postbacks to use. This is applicable if you have a custom tracking domain or multiple tracking domains setup. By default, the offer will use the default tracking domain, or the go2cloud.org domain for secure conversion pixels if the offer is tracking conversions on a secure page.

Redirect Offer: If this offer hits a conversion/payout/revenue cap, has passed its expiration date, or set to ‘Paused’ status, then this setting will let you select another offer the user will be redirect to instead so they won’t be sent to a blank page. If no redirect offer is set and the offer is paused, expired, or hits a cap, the user will go to a blank page.

Secondary Offer: In the event that a user has already converted on an offer, you can use the Secondary offer setting to redirect them to a backup offer or a specific URL only in the event that they have converted on the offer tracking link they clicked on.

You have the option to redirect the user to another offer in your network, and you can do so by selecting the ‘Network Offer’ option and another dropdown will appear that you can select another offer from. If you want to send the user to a specific URL (and not another offer) then select the ‘Offer URL’ option and put in the URL. If you select the Offer URL option, then session tracking won’t take effect.

Click Session Lifespan: This settings lets you set how long the session can last and still be converted on. By default, an offer has this set to 1 month, so any user that hits a conversion page within 1 month of clicking a tracking link will convert, anyone that converts 1 month after a click will not track a conversion. You can adjust this setting to 1 day, 1 week, 2 weeks, 2 months, 3 months, 6 months, 1 year, or you can specify a custom lifespan by putting in the number of hours that the session is for. For example, if you wanted to set the lifespan to 4 months, you would take 24 hours in a day x 120 days = 2,880 hours.

Custom Variables: If you are looking to add custom parameters to your affiliate tracking links, this setting will let you setup the functionality to do this. Read more about custom variables here.

Direct Links: If you or your advertisers want to have affiliates promote the landing page URL directly instead of using your own affiliate tracking links, then the Direct Links tool can help you accomplish this. With this tool, the offer will append the offer & affiliate IDs to the landing page URL and a piece of Javascript code will start tracking the session and places a cookie in the users browser much like the click redirect does normally.

Approve Conversions: This setting lets you set all valid conversions that come from this offer to a ‘pending’ status in the conversion report, where network admins or advertisers can manually approve or reject each conversion. This is usually preferred where there is higher payout for each conversion and each conversion is vetted with the advertiser.

Multiple Conversions: Each transaction ID is normally set to be fired from a conversion pixel/postback once, and each time after the same transaction ID is used to create a conversion that conversion will be rejected. With this setting set to enabled, you are allowing more than one conversion from the same transaction ID to be approved.

Start Session Tracking: By default the session tracking starts at the click when the user is redirected through an affiliate tracking link. Start Session Tracking also lets you choose to start tracking at the impression instead of the click if you want to place a cookie in the users browser before they click a tracking link.

NOTE: By setting to track on impressions, each impression for this offer will count towards your click count allocation. This means for example if this offer tracks clicks on impression and you have 100,000 impressions for this offer, this will count 100,000 clicks toward the allocated amount your plan comes with. If you plan to run offers with high impression volume, this setting can quickly drive up your click overage costs!

Click Macro: You have the option to place a global click macro, or a tracking link that tracks clicks in a third-party system along your HasOffers tracking links. With this setting, you are opting to turn on the global click macro for this offer.

You also have the option to set a custom click macro for all clicks in this offer exclusively. When the Click Macro option is enabled, you will then see a second setting appear below called ‘Custom Click Macro’. When set to disabled, this setting will use the global click macro set in the network-level tracking settings. If you enable this setting, a field will appear where you can put in the custom click macro for this offer. Enter a {redirect} or {eredirect} macro in the click macro URL to specify where the affiliate tracking link will be appended to.

Encrypted Conversion Tracking: If you want to encrypt the offer pixel/postback URL, which hashes the offer ID parameter into a shortened URL, this setting can enable for the offer. When this setting is enabled, any conversions that come in from an non-encrypted URL will be rejected. If you are using a global postback URL to track for this offer, leave this setting disabled.

Subscription: Subscriptions let you setup a recurring payout for affiliates for an offer by just firing the conversion pixel once. If this setting is enabled, you can set the duration of the subscription (1 month, 3 months, 6 months, 1 year, or indefinite) and the frequency the payouts take place (daily, weekly, monthly, or annually.) A subscription must be tied to an existing Customer List for the recurring payouts to take effect.

Customer List: If you or the advertiser want to capture additional information about the user that converted on an offer, like in the case of building lead generation, a Customer List is the tool you can use. When you add a customer list to this offer by enabling this feature, each attribute from the list will be added as a parameter in the offer pixel/postback, and those values will be stored in the customer list to be exported.

Offer Whitelist: When an offer is setup to track with server postbacks, it is usually best practice to add an Offer Whitelist for an offer so that the postback is limited to fire from a specified set of IP addresses. When you enable this feature and save, a new panel will appear in the offer called ‘Offer Whitelist’. This panel is where you can add and manage the limited set of IP addresses that the offer postbacks can be fired from. If a postback is fired from outside the list of whitelisted IPs, the conversion will be rejected. Keep in mind that pixel-based offers cannot use this feature since each conversion will most likely take place on a different IP.

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