Adding Additional Offer URLs

Many times, your offers and campaigns will have more than one landing page where you want to send traffic to. You might want to A/B test your landing pages to see which one converts better, or perhaps you want to have different payouts for each landing page that your traffic lands on. Instead of creating a new offer for each landing page, you can add multiple URLs to one offer. Each URL can allow the affiliate to designate what URL they want to send traffic to. When the grab a tracking link from their panel, they can select what URL that they the tracking link will be sent to.

 

Adding Additional Offer URLs

By default, your offer traffic is going to be redirected to the default offer URL set in your basic offer settings. To setup an additional URL for the offer, go down to the bottom of the offer page to a section called “URLs”. In this section, you will already see an entry called “Default URL,” this is default offer URL that is set in the main offer details. Click “Add URL” at the top of the section.

On the next page you will see three fields, Name, Preview URL, and Offer URL. The ‘Name’ is a name that you will reference in the app, for reports and selecting the URL for certain campaigns. The preview URL is the URL that you can send affiliates to so they can preview the landing page. This field will not track, so no need to add additional parameters. The last field, ‘Offer URL,’ is the URL that you will send traffic to. This field can include the following macro values that will be dynamically passed on click:

Macro value Description
{affiliate_id} ID of the Affiliate promoting the offer
{affiliate_name} Name of the Affiliate promoting the offer
{source} Source value passed in via affiliate tracking link
{aff_sub} Affiliate Sub ID passed in affiliate tracking link
{aff_sub2} Affiliate Sub ID 2 passed in affiliate tracking link
{aff_sub3} Affiliate Sub ID 3 passed in affiliate tracking link
{aff_sub4} Affiliate Sub ID 4 passed in affiliate tracking link
{aff_sub5} Affiliate Sub ID 5 passed in affiliate tracking link
{offer_id} ID of the offer
{offer_name} Name of the offer
{offer_url_id} The ID of the additional URL in the offer
{offer_file_id} ID of the creative file used in the tracking link
{file_name} Name of the creative file
{advertiser_id} ID of the advertiser for the offer
{country_code} Two-letter ISO country code of user (ex. US)
{region_code} Two-letter ISO region code of user (ex. NY)
{transaction_id} Unique transaction ID of the user session (required in all URLs for server postback offers)
{date} Date the click took place (YYYY-MM-DD)
{time} Time of day click took place (HH:MM:SS)
{datetime} Date & time click occurred (YYYY-MM-DD HH:MM:SS)
{ip} IP address of user on click
{offer_ref} Offer reference ID value
{affiliate_ref} Affiliate reference ID
{advertiser_ref} Advertiser reference ID

For Enterprise and Dedicated clients, you also can pass additional mobile tracking parameters through to the landing page:

Macro value Description
{device_brand} The devices brand name
{device_model} The device model name
{device_os} The devices’ operating system name
{device_os_version} Devices’ operating system version
{device_id} The unique device ID of the device
{device_id_md5} MD5 hashed version of device ID
{device_id_sha1} SHA1 hashed version of device ID
{android_id} The android ID for the device
{android_id_md5} MD5 hashed version of Android ID
{android_id_sha1} SHA1 hashed version of Android ID
{mac_address} The unique MAC address of the device
{mac_address_md5} MD5 hashed version of MAC address
{mac_address_sha1} SHA1 hashed version of MAC address
{odin} The Open Device Identification Number (ODIN)
{open_udid} The Open UDID value
{ios_ifa} The iOS Advertising Identifier value
{ios_ifa_md5} MD5 hashed version of iOS IFA
{ios_ifa_sha1} SHA1 hashed version of iOS IFA
{ios_ifv} The iOS Identifier for Vendors
{user_id} An application-specific user identifier
{unid} Unique mobile identifier of unknown type

To learn more about these parameters, take a look at our material on passing mobile tracking parameters. Once these three fields are completed, click ‘Add’ and the URL will be added to the offer.

Once the URL and other additional URLs have been added to the offer, you will then see a dropdown in the ‘Generate Tracking’ section of the offer where you can select which URL you want the tracking link to redirect to:

The default URL will already be applied if nothing is selected, but selecting any additional URL will update the tracking link to include an additional parameter to include the numeric ID of the URL:

http://demo.go2cloud.org/aff_c?offer_id=1&aff_id=1&url_id=1

Random URL Option

When you add additional URLs to an offer, you will notice that there is a random option in the Offer URL dropdown. When you select this and load the tracking link, the ad server will select one of the offer URLs, including the default URL to redirect to. You can add this functionality to the tracking link with the random_url parameter:

http://demo.go2cloud.org/aff_c?offer_id=1&aff_id=1&random_url=1

The ad server does take into account how many times users are redirected to certain offer URLs, so the click distribution between all the URLs will not be even. Some URLs might end up getting more clicks than others.

Deleting an Offer URL

If you want to delete an additional URL from the offer, click ‘Edit’ in the URLs section on the specific URL. At the bottom of the next page, set the status to ‘Deleted’ and save. This will remove the URL from the list and from the dropdown. Traffic will also cease to redirect to this URL. The default URL cannot be deleted, but if you want to change this, then you can do so by going to the offer details section and editing the default offer URL there.

If you need to recover a deleted offer URL, click ‘Manage’ in the URL section, and onto the next page select “Show only deleted” from the dropdown to show all the deleted URLs. Click edit and set the status to active, and the URL will be live again.

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